Low on funds, particularly in today's economic climate, is a valid concern. When you take an investment dollar amount, let's call it $100, you can't just say $100 dollars. That is looked at as a whole. Break it down into manageable dollar amounts such as $1.93 per week. $100.00 divided by 52 weeks is $1.93. A large cup of coffee is $2.75. An iTunes download is .99 cents. A 16 ounce bottle of water is $1.50.
In other words, you need to demonstrate how low the asking investment cost truly is in the (pardon the over used phrase) grand scheme of things.
No business is an easier road block to navigate. No business is the primary reason to invest in the PAC. HBAs are fighting everyday, on everyone's behalf, to bring relief to the home building industry. If you plan on being in business in a year, and beyond, a continued yearly investment helps to insure that you will have the opportunity to stay in business.
How's that for a "NO?" The process within political synergy is to identify legislators or candidates that support housing as well as political leaders that are in prominent "seats of persuasion." I am not saying to ignore each potential investor's political views. I'm explaining that being employed is better than being an R or a D. I have my own political views, and while it feels great to stand on my moral high ground, it feels better to be employed and providing for my family. The housing industry doesn't support one party or another. They support the candidates who are for our industry's recovery and stability. If the potential investor truly earns a living for home building teaching them about the HBA political synergy will demonstrate that HBA staff is doing a fantastic job identifying who support us and who are not interested in helping the home building industry. When you invest you invest for a return. What better return than pro housing legislation which in turn helps you to keep earning?
NOTE: This article is based on a section from The NAHB Associates presentation "Peer to Peer Fundraising."This type of fundraising will work on all of your HBA events or fundraising initiatives you may have; you just have the supply the core reason for the fundraiser and demonstrate a value to the potential investor.